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Lead service design

Service design helps to improve existing services and to design new services – from the customers' perspective.

Read about how you create methodically unique customer experiences.

The needs of customers often remain unspoken. The skill here is in unveiling expectations and desires and offering the right services.

You can read about how unique customer experiences unfold along the customer journey in this white paper.



  • Definition: what is service design?
  • Where does service design begin?
  • Why service design?
  • The five steps of a lead service design project
Paper Lead Service Design

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