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Lead new business development

We have covered which advantages new business development entails and how you successfully attract new target groups in this white paper.

For established companies and start-ups alike, new business development is one of the most important organizational competencies for a lasting competitive advantage. This is the most complex and risky way to generate new revenue. After all, this is about successfully making profits with a new product or service and a new business model in a previously unknown market.


In this folder, you will learn 

  • why new business development is the type of innovation with the highest level of novelty.
  • what new business development means.
  • how to attract new target groups with new business development.
  • which 4 phases are key for you.
  • how you can enjoy long-lasting success on the market with lead new business development.
Product Folder LEAD New Business Development EN

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