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Paper New Business Development

New Business Development is the most complex and risky way to generate new revenue. It should be possible to generate profits with a new product or service and a new business model in a previously unknown market. While at least one area remains unchanged with the two types of innovation - market or business model innovation as well as classic product and process innovation - and thus forms a "secure bank", everything is new with New Business Development: the product or service, the processes behind it, the business model and the market as well as the customers.

 

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Paper New Business Development

New Business Development

Today, New Business Development is one of the most important organizational competencies for both established companies and start-ups to generate a sustainable competitive advantage and to be successful in the market in the long term.

New Business Development

Today, New Business Development is one of the most important organizational competencies for both established companies and start-ups to generate a sustainable competitive advantage and to be successful in the market in the long term.

New Business Development

Today, New Business Development is one of the most important organizational competencies for both established companies and start-ups to generate a sustainable competitive advantage and to be successful in the market in the long term.

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Paper

New Business Development

Would you like to know how to generate a sustainable competitive advantage and be successful on the market in the long term? New Business Development is one of the most important organizational competencies for established companies as well as for start-ups. In just 4 steps, the research and development of new business areas and target groups can be efficiently designed.

After an overview of the challenges and trends in the market, customer segments and their problems are identified and then a well-founded selection is made. In the next phase you identify LEAD users, i.e. progressive users, pioneers from the respective customer segment. Potential LEAD users submit and collect initial ideas through the invitation to tender for an Innovation Challenge, and then select suitable LEAD users. In phase 3, products with minimal functions, so-called "Minimal Viable Products", will be developed in a LEAD User Conference based on different creativity techniques and business models will be developed. The results are "pretotypes", which can be tested directly in the market in the final phase. The result of the 4th phase is at least one Pretotype tested positive on the market including Business Model and Vision.

In this download you will receive instructions on how to successfully tap new target groups with New Business Development.

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