New Business Development
Would you like to know how to generate a sustainable competitive advantage and be successful on the market in the long term? New Business Development is one of the most important organizational competencies for established companies as well as for start-ups. In just 4 steps, the research and development of new business areas and target groups can be efficiently designed.
After an overview of the challenges and trends in the market, customer segments and their problems are identified and then a well-founded selection is made. In the next phase you identify LEAD users, i.e. progressive users, pioneers from the respective customer segment. Potential LEAD users submit and collect initial ideas through the invitation to tender for an Innovation Challenge, and then select suitable LEAD users. In phase 3, products with minimal functions, so-called "Minimal Viable Products", will be developed in a LEAD User Conference based on different creativity techniques and business models will be developed. The results are "pretotypes", which can be tested directly in the market in the final phase. The result of the 4th phase is at least one Pretotype tested positive on the market including Business Model and Vision.
In this download you will receive instructions on how to successfully tap new target groups with New Business Development.