Ideas mostly fail not because they are bad, but because they fall apart due to internal processes or even resistance. These barriers and resistance are often not obvious, because they stem from the culture.
Corporate culture includes the written and unwritten values, standards, and attitudes in an organization that influence the thoughts and actions of the employees. A culture of innovation forms part of the corporate culture and determines the extent to which innovation is encouraged and carried along by management and employees. It is therefore decisive for innovation productivity and innovation success.
In this innovation paper, we have compiled 10 tips for you for establishing a positive culture of innovation.
