Lead user method
There are many fantastical ideas. Genuine innovations are only those that prevail on the market. With the lead user method, every company can develop its next successful product and evaluate it, so as to reduce the risk of flopping.
With lead users, products, services, or even processes are developed in a customer-focused manner. Advanced users and customers provide valuable insights for successful breakthrough innovations.
In this manual, you will learn
- what the lead user method is.
- what a lead user is.
- the importance similar industries have.
- which 4 stages the lead user project has.
- how to look for lead users and produce solutions in a lead user conference.