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Lead user method

The mountain bike, the cotton swab, or the sports brand Under Armour: history gives us numerous examples of trailblazing innovations that do not originate from the R&D departments of large corporations, but rather were initiated by ambitious users of the products in question.

The lead user method is a systematic approach for harnessing the know-how and innovative strength of the Thomas Edisons and Leonardo da Vincis among our customers for our own company. We have systematized and refined the method to strategically support management staff in the fields of research and development or product management in the innovation process.


In this manual, you will learn 

  • what is the Lead user method.
  • how your innovation project can benefit from it.
  • which innovations we have already initiated with the method.
  • how you can successfully realize your Lead user project.

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