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Innovation Webinar. Inbound Marketing.

Do you want to win customers through relevant and helpful content and create added value for them in every phase of their shopping trip?

With Inbound Marketing you can market your innovations and get from strangers to happy customers in 4 steps.

In this webinar on 1 April 2020, 4 pm, we will explain how to go through the individual stages of inbound marketing and how to practice the modules correctly.



Gerhard Berthold 

Gerhard BERTHOLD_Innovation Manager

Angela Hengsberger

Angela HENGSBERGER_Head of Business Development

Innovation Webinar Inbound Marketing

Definition Inbound Marketing

Inbound marketing is aimed at winning customers through relevant and helpful content and creating added value for your customers at every stage of their shopping trip. With inbound marketing, potential customers find you through channels such as blogs, search engines and social media.

What is the difference between inbound and outbound marketing?

In contrast to outbound marketing, inbound marketing does not have to fight for the attention of potential customers. By creating content tailored to the problems and needs of your ideal customers, you gain qualified prospects and create trust and credibility for your business.

In 4 steps to successful inbound marketing

In the first phase, we use the inbound audit questionnaire to illuminate the levels of product, market (competition, customers, trends), brand & positioning and the technical status quo. The inbound project is planned on 2 consecutive days. We define concrete inbound goals with you, define your buyer personas, create an internal stakeholder map, develop an inbound strategy including content and campaign planning. In the 3rd phase of the project, we produce the content, create or revise the website including the associated marketing automation workflows and bring your social media channels up to date. With ongoing support, we ensure the continuous success of your inbound marketing by permanently optimizing content.

Content of the webinar - Inbound Marketing.

In this webinar you will learn:

  • what inbound marketing is,

  • which advantages the method offers you,

  • how you can successfully implement inbound marketing,

  • how to make perfect use of the inbound marketing modules and

  • how to market your innovations with inbound marketing.


Who should attend this webinar?

Our webinar is aimed at persons who

  • would like to further their education in innovation management,

  • are looking for new methods of innovation,

  • should develop a strategy for innovation projects,

  • are responsible for creating breakthrough innovations,

  • are curious.


Register now

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