An innovation strategy is the basis of every successful company. It provides orientation and focus for the future. One success factor here is communication to all employees and their commitment, so that everyone can participate successfully in the implementation. A very useful tool here is the Innovation Roadmap. It supports the process of developing an innovation strategy, effectively communicating the strategy and, of course, implementing it.
The starting point of the roadmapping process is the corporate strategy and the innovation strategy, which represent the guard rails. They provide orientation for the analysis and identification of future topics. For example, it defines which innovation types - whether products, processes, services or business models - are targeted.
