Would you like to know what a buyer persona is and how you can work with it? Buyer Personas are semi-fictional people who represent a certain group of buyers, giving them a face, so to speak.
We have created a template for you so that you can get to know your customers even better and easily create your own Buyer Personas. Assign them certain characteristics, interests, needs, (online) action patterns, motivations and in this way you get a precise picture of your customers.
In this download you will find the most important questions for the definition of your Buyer Personas.