Service design is the process of designing services and processes of all kinds in which customers are involved. The aim of Service Design is to create a unique customer experience, making interactions as easy as possible for the customer and giving them a good feeling.
Service Design helps to improve existing services and create new services - from the customer's point of view. LEAD Users are invited to a multi-day conference where service design concepts and prototypes are created. After the conference, the new concepts and service prototypes are tested and improved until they meet with a very good response in the market.
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