LEAD Service Design.
Service design is the process of designing services and processes of all kinds in which customers are involved. The aim of Service Design is to create a unique customer experience, making interactions as easy as possible for the customer and giving them a good feeling.
Service Design helps to improve existing services and create new services - from the customer's point of view. LEAD Users are invited to a multi-day conference where service design concepts and prototypes are created. After the conference, the new concepts and service prototypes are tested and improved until they meet with a very good response in the market.
- Definition: What is Service Design?
- Where does Service Design begin?
- Why Service Design?
- The 5 stages of a LEAD Service Project