10 reasons for innovation marketing
Around 80% of new products fail. Many inventions do not achieve the expected goals or are withdrawn from the market early due to low sales. Thus they do not become innovations. It is not only that companies lose profits as a result, but it is wasted resources that could have been better used elsewhere.
We have summarized 10 reasons for you how you can use innovation marketing to turn inventions into successful innovations.
We will be happy to provide you with a free download.