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Innovation marketing

What does marketing have to do with innovation? Much, much more than most people see or represent in their organization! On the one hand, innovation can only be successful with marketing, on the other hand, marketing needs innovation for product success.

Innovation marketing as a discipline in its own right encompasses the marketing activities in the innovation process. This includes, for example, researching customer needs, testing concepts and prototypes with customers and marketing new products. These are all key tasks in innovation management and innovation marketing therefore plays a very important role in ensuring and increasing innovation success.

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10 Reasons for Innovation marketing

Innovation marketing

Innovation marketing describes all activities aimed at promoting the market success of innovations. This includes a wide range of tasks because it is an important success factor to continuously align new and existing products to the market and to further develop them.

Innovation marketing

Innovation marketing describes all activities aimed at promoting the market success of innovations. This includes a wide range of tasks because it is an important success factor to continuously align new and existing products to the market and to further develop them.

Innovation marketing

Innovation marketing describes all activities aimed at promoting the market success of innovations. This includes a wide range of tasks because it is an important success factor to continuously align new and existing products to the market and to further develop them.
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10 reasons for innovation marketing

Around 80% of new products fail. Many inventions do not achieve the expected goals or are withdrawn from the market early due to low sales. Thus they do not become innovations. It is not only that companies lose profits as a result, but it is wasted resources that could have been better used elsewhere.

We have summarized 10 reasons for you how you can use innovation marketing to turn inventions into successful innovations.

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