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Trend research: how to identify relevant trends

A change can mean a risk for a company if the market changes and there is no longer any need for its own product. But change also brings many opportunities and possibilities for new innovations.

If a company assumes a proactive role, it can help shape the future, bring products to market that hit the ravages of time and is not surprised by destructive changes.

This is the task of trend research and innovation management. Today, potentials for the future are to be recognized and solutions are to be developed that will be needed tomorrow. The future is shaped instead of the future being shaped.

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Trend research

System for the identification of trends

In order to obtain a good foundation of future information with which one can also continue to work in innovation management, it requires systematics, process and methodology.

System for the identification of trends

In order to obtain a good foundation of future information with which one can also continue to work in innovation management, it requires systematics, process and methodology.

System for the identification of trends

In order to obtain a good foundation of future information with which one can also continue to work in innovation management, it requires systematics, process and methodology.

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Innovation Paper

Trend research

In this paper you will learn,

  • what a trend is,

  • how to manage trends,

  • how to get a good foundation from future information,

  • which methods and processes there are for you to work on trends,
  • what questions there are for you to ask and answer.

Download now for free

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