--- title: Download Lead Service Design description: Wie durch Service Design einzigartige Erlebnisse für Kund:innen entlang der Customer Journey entstehen, lesen Sie in diesem Whitepaper. --- [Skip to content](https://info.lead-innovation.com/en/paper-service-design#main-content) [![lead-innovation-logo](https://info.lead-innovation.com/hubfs/lead-innovation-logo.svg) ![lead-innovation-White logo](https://info.lead-innovation.com/hubfs/Assets%20-%202022/lead-innovation-White%20logo.svg)](https://www.lead-innovation.com/en/) - Services - Innovation We support you in establishing and refining innovation management as well as in developing new products, services, and business models. - [Innovation analysis in accordance with ISO 56002](https://www.lead-innovation.com/en/innovation-analysis) - [Innovation strategy & roadmap](https://www.lead-innovation.com/en/innovation-strategy-roadmap) - [Innovation process](https://www.lead-innovation.com/en/innovation-process) - [Inovation culture](https://www.lead-innovation.com/en/innovation-culture) - [Lead User innovation](https://www.lead-innovation.com/en/lead-user-innovation) - [Service Design](https://www.lead-innovation.com/en/service-design) - [New business development](https://www.lead-innovation.com/en/new-business-development) - Artificial Intelligence We support you in the successful analysis, sustainable implementation, and strategic use of artificial intelligence. - [AI readiness assessment](https://www.lead-innovation.com/en/ai-readiness-assessment) - [AI strategy & roadmap](https://www.lead-innovation.com/en/ai-strategy-roadmap) - [AI use cases](https://www.lead-innovation.com/en/ai-use-cases) - Consulting We support change processes, empower leaders, and lay the groundwork for sustainable transformation. - [Change management](https://www.lead-innovation.com/en/consulting#Change-Management) - [Leadership trainings & coaching](https://www.lead-innovation.com/en/consulting#Leadership-Trainings-Coaching) - [Industry-specific reports](https://www.lead-innovation.com/en/consulting#Branchenspezifische-Reports) - [Workshop design & facilitation](https://www.lead-innovation.com/en/consulting#Workshop-Design-Moderation) - [Keynotes](https://www.lead-innovation.com/en/consulting#Keynotes) - Insights - [Success stories](https://www.lead-innovation.com/en/success-stories) - [Blog](https://www.lead-innovation.com/en/insights) - About us - [Team](https://www.lead-innovation.com/en/about-us) - [English](https://info.lead-innovation.com/en/paper-service-design) - [Deutsch](https://info.lead-innovation.com/paper-service-design) [Get in touch with us](https://www.lead-innovation.com/en/contact) ###### Paper # Lead service design Service design helps to improve existing services and to design new services – from the customers' perspective. Read about how you create methodically unique customer experiences. [Download now](https://info.lead-innovation.com/en/paper-service-design#form) The needs of customers often remain unspoken. The skill here is in unveiling expectations and desires and offering the right services. You can read about how unique customer experiences unfold along the customer journey in this white paper.   Contents: - Definition: what is service design? - Where does service design begin? - Why service design? - The five steps of a lead service design project ![Paper Lead Service Design](https://info.lead-innovation.com/hubfs/Website%20EN/Content%20Downloads%20Englisch/Product%20Folder%20EN/Product%20Folder%20LEAD%20Service%20Design%20EN/Product%20Folder%20LEAD%20Service%20Design%20EN.png) ## Download now Fill in this form to secure your own free copy.  ![logo](https://info.lead-innovation.com/hubfs/Assets%20-%202022/logo.jpg) ###### Austria Sandwirtgasse 12/1 1060 Vienna [+43 1 288 73 65 ](tel:+43%201%20288%2073%2065) ###### USA 718 Walt Whitman Rd., Unit #672 Melville, NY 11747 [+1 516 456 3656](tel:+1%20516%20456%203656) ###### Quick Links - [Success stories](https://www.lead-innovation.com/en/success-stories) - [Blog](https://www.lead-innovation.com/en/insights) - [About us](https://www.lead-innovation.com/en/about-us) - [Career](https://www.lead-innovation.com/en/contact) - [Contact](https://www.lead-innovation.com/en/contact) ###### Legal - [Privacy policy](https://info.lead-innovation.com/en/privacy-policy) - [Imprint](https://www.lead-innovation.com/en/contact) - [GTC](https://info.lead-innovation.com/en/gtc) Our partners [![partner_logo_hype](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_hype.png)](https://www.hypeinnovation.com/de/?hslang=de) [![partner_logo_innosabi](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_innosabi.png)](https://innosabi.com/) [![partner_logo_itonics](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_itonics.png)](https://www.itonics-innovation.com/) [![partner_logo_qmarkets-1](https://info.lead-innovation.com/hubfs/partner_logo_qmarkets-1.jpeg)](https://www.qmarkets.net) [![partner_logo_trendone](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_trendone.png)](https://www.trendone.com/) [![groupXS-Logo_quer_groá_transparent](https://info.lead-innovation.com/hs-fs/hubfs/groupXS-Logo_quer_gro%C3%A1_transparent.png?width=63&height=20&name=groupXS-Logo_quer_gro%C3%A1_transparent.png)](https://www.groupxs.com/) [![reportheld](https://info.lead-innovation.com/hubfs/site-logo-reportheld.svg)](https://www.reportheld.com/) [![NeuroForge](https://info.lead-innovation.com/hs-fs/hubfs/NeuroForge.png?width=75&height=20&name=NeuroForge.png)](https://www.neuroforge.de/) [![Kriegel Consulting Schrift](https://info.lead-innovation.com/hs-fs/hubfs/Kriegel%20Consulting%20Schrift.png?width=133&height=20&name=Kriegel%20Consulting%20Schrift.png)](https://www.kriegel-consulting.com/) [![ecofides](https://info.lead-innovation.com/hs-fs/hubfs/ecofides.png?width=91&height=20&name=ecofides.png)](https://www.ecofides.at/en/home-en/) [![mccglc](https://info.lead-innovation.com/hs-fs/hubfs/mccglc.png?width=67&height=20&name=mccglc.png)](https://www.mccglc.com/work/) [![GFB](https://info.lead-innovation.com/hs-fs/hubfs/GFB.png?width=36&height=20&name=GFB.png)](https://www.gfbholdings.com/) [![AnyIdea](https://info.lead-innovation.com/hs-fs/hubfs/AnyIdea.png?width=38&height=20&name=AnyIdea.png)](https://en.anyidea.ai/) [![Innovation-Coaches Logo](https://info.lead-innovation.com/hs-fs/hubfs/Innovation-Coaches%20Logo.jpg?quality=low&width=71&height=20&name=Innovation-Coaches%20Logo.jpg)](https://www.innovationcoaches.at/) © 2026 LEAD Innovation Management GmbH - [![LinkedIn](https://info.lead-innovation.com/hubfs/Assets%20-%202022/linkedin.png)](https://www.linkedin.com/company/lead-innovation-management) - [![YouTube](https://info.lead-innovation.com/hubfs/Assets%20-%202022/youtube.png)](https://www.youtube.com/LEADInnovation) - [![Instagram](https://info.lead-innovation.com/hubfs/Assets%20-%202022/instagram.png)](https://www.instagram.com/lead_innovation_management/) - [![Facebook](https://info.lead-innovation.com/hubfs/Assets%20-%202022/Facebook.png)](https://www.facebook.com/leadinnovation)