--- title: Download lead user method description: With lead users, products, services, or even processes are developed in a customer-focused manner. Read here how your innovation project will succeed. --- [Skip to content](https://info.lead-innovation.com/en/paper-lead-user-method#main-content) [![lead-innovation-logo](https://info.lead-innovation.com/hubfs/lead-innovation-logo.svg) ![lead-innovation-White logo](https://info.lead-innovation.com/hubfs/Assets%20-%202022/lead-innovation-White%20logo.svg)](https://www.lead-innovation.com/en/) - Services - Innovation We support you in establishing and refining innovation management as well as in developing new products, services, and business models. - [Innovation analysis in accordance with ISO 56002](https://www.lead-innovation.com/en/innovation-analysis) - [Innovation strategy & roadmap](https://www.lead-innovation.com/en/innovation-strategy-roadmap) - [Innovation process](https://www.lead-innovation.com/en/innovation-process) - [Inovation culture](https://www.lead-innovation.com/en/innovation-culture) - [Lead User innovation](https://www.lead-innovation.com/en/lead-user-innovation) - [Service Design](https://www.lead-innovation.com/en/service-design) - [New business development](https://www.lead-innovation.com/en/new-business-development) - Artificial Intelligence We support you in the successful analysis, sustainable implementation, and strategic use of artificial intelligence. - [AI readiness assessment](https://www.lead-innovation.com/en/ai-readiness-assessment) - [AI strategy & roadmap](https://www.lead-innovation.com/en/ai-strategy-roadmap) - [AI use cases](https://www.lead-innovation.com/en/ai-use-cases) - Consulting We support change processes, empower leaders, and lay the groundwork for sustainable transformation. - [Change management](https://www.lead-innovation.com/en/consulting#Change-Management) - [Leadership trainings & coaching](https://www.lead-innovation.com/en/consulting#Leadership-Trainings-Coaching) - [Industry-specific reports](https://www.lead-innovation.com/en/consulting#Branchenspezifische-Reports) - [Workshop design & facilitation](https://www.lead-innovation.com/en/consulting#Workshop-Design-Moderation) - [Keynotes](https://www.lead-innovation.com/en/consulting#Keynotes) - Insights - [Success stories](https://www.lead-innovation.com/en/success-stories) - [Blog](https://www.lead-innovation.com/en/insights) - About us - [Team](https://www.lead-innovation.com/en/about-us) - [English](https://info.lead-innovation.com/en/paper-lead-user-method) - [Deutsch](https://info.lead-innovation.com/paper-lead-user-methode) [Get in touch with us](https://www.lead-innovation.com/en/contact) ###### Paper # Lead user method The mountain bike, the cotton swab, or the sports brand Under Armour: history gives us numerous examples of trailblazing innovations that do not originate from the R&D departments of large corporations, but rather were initiated by ambitious users of the products in question. [Request white paper](https://info.lead-innovation.com/en/paper-lead-user-method#form) The lead user method is a systematic approach for harnessing the know-how and innovative strength of the Thomas Edisons and Leonardo da Vincis among our customers for our own company. We have systematized and refined the method to strategically support management staff in the fields of research and development or product management in the innovation process.   In this manual, you will learn  - what is the Lead user method. - how your innovation project can benefit from it. - which innovations we have already initiated with the method. - how you can successfully realize your Lead user project. ![adrien-vajas-vUllumo5aBg-unsplash-1-1-1](https://info.lead-innovation.com/hubfs/adrien-vajas-vUllumo5aBg-unsplash-1-1-1.jpeg) ## Download now Fill in this form to secure your own free copy.  ![logo](https://info.lead-innovation.com/hubfs/Assets%20-%202022/logo.jpg) ###### Austria Sandwirtgasse 12/1 1060 Vienna [+43 1 288 73 65 ](tel:+43%201%20288%2073%2065) ###### USA 718 Walt Whitman Rd., Unit #672 Melville, NY 11747 [+1 516 456 3656](tel:+1%20516%20456%203656) ###### Quick Links - [Success stories](https://www.lead-innovation.com/en/success-stories) - [Blog](https://www.lead-innovation.com/en/insights) - [About us](https://www.lead-innovation.com/en/about-us) - [Career](https://www.lead-innovation.com/en/contact) - [Contact](https://www.lead-innovation.com/en/contact) ###### Legal - [Privacy policy](https://info.lead-innovation.com/en/privacy-policy) - [Imprint](https://www.lead-innovation.com/en/contact) - [GTC](https://info.lead-innovation.com/en/gtc) Our partners [![partner_logo_hype](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_hype.png)](https://www.hypeinnovation.com/de/?hslang=de) [![partner_logo_innosabi](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_innosabi.png)](https://innosabi.com/) [![partner_logo_itonics](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_itonics.png)](https://www.itonics-innovation.com/) [![partner_logo_qmarkets-1](https://info.lead-innovation.com/hubfs/partner_logo_qmarkets-1.jpeg)](https://www.qmarkets.net) [![partner_logo_trendone](https://info.lead-innovation.com/hubfs/Website%20DE/Partner/Partnerlogos/Clients%20and%20partner%20logos/Partner%20logos/partner_logo_trendone.png)](https://www.trendone.com/) [![groupXS-Logo_quer_groá_transparent](https://info.lead-innovation.com/hs-fs/hubfs/groupXS-Logo_quer_gro%C3%A1_transparent.png?width=63&height=20&name=groupXS-Logo_quer_gro%C3%A1_transparent.png)](https://www.groupxs.com/) [![reportheld](https://info.lead-innovation.com/hubfs/site-logo-reportheld.svg)](https://www.reportheld.com/) [![NeuroForge](https://info.lead-innovation.com/hs-fs/hubfs/NeuroForge.png?width=75&height=20&name=NeuroForge.png)](https://www.neuroforge.de/) [![Kriegel Consulting Schrift](https://info.lead-innovation.com/hs-fs/hubfs/Kriegel%20Consulting%20Schrift.png?width=133&height=20&name=Kriegel%20Consulting%20Schrift.png)](https://www.kriegel-consulting.com/) [![ecofides](https://info.lead-innovation.com/hs-fs/hubfs/ecofides.png?width=91&height=20&name=ecofides.png)](https://www.ecofides.at/en/home-en/) [![mccglc](https://info.lead-innovation.com/hs-fs/hubfs/mccglc.png?width=67&height=20&name=mccglc.png)](https://www.mccglc.com/work/) [![GFB](https://info.lead-innovation.com/hs-fs/hubfs/GFB.png?width=36&height=20&name=GFB.png)](https://www.gfbholdings.com/) [![AnyIdea](https://info.lead-innovation.com/hs-fs/hubfs/AnyIdea.png?width=38&height=20&name=AnyIdea.png)](https://en.anyidea.ai/) [![Innovation-Coaches Logo](https://info.lead-innovation.com/hs-fs/hubfs/Innovation-Coaches%20Logo.jpg?quality=low&width=71&height=20&name=Innovation-Coaches%20Logo.jpg)](https://www.innovationcoaches.at/) © 2026 LEAD Innovation Management GmbH - [![LinkedIn](https://info.lead-innovation.com/hubfs/Assets%20-%202022/linkedin.png)](https://www.linkedin.com/company/lead-innovation-management) - [![YouTube](https://info.lead-innovation.com/hubfs/Assets%20-%202022/youtube.png)](https://www.youtube.com/LEADInnovation) - [![Instagram](https://info.lead-innovation.com/hubfs/Assets%20-%202022/instagram.png)](https://www.instagram.com/lead_innovation_management/) - [![Facebook](https://info.lead-innovation.com/hubfs/Assets%20-%202022/Facebook.png)](https://www.facebook.com/leadinnovation)