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Paper Determination of a search field

For a target-oriented planning of innovations it is necessary to define a framework for the search for innovation ideas. The individual sub-areas of this framework are called search fields. A search field must already contain the information to whom the innovation is directed. For example, purely financial specifications such as "The share of sales generated by products that are not older than three years should be 40 percent" are not very helpful. The innovation manager or R&D manager must also know which R&D projects he should tackle as a priority or which market segments he should work on. Search fields are an essential aid here.

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Paper Determination of a search field

Determination of a search field

Search fields should in principle be defined so precisely that they allow a concrete orientation of idea generation, but on the other hand should also be broad enough to encourage the search for new, creative approaches to solutions.

Determination of a search field

Search fields should in principle be defined so precisely that they allow a concrete orientation of idea generation, but on the other hand should also be broad enough to encourage the search for new, creative approaches to solutions.

Determination of a search field

Search fields should in principle be defined so precisely that they allow a concrete orientation of idea generation, but on the other hand should also be broad enough to encourage the search for new, creative approaches to solutions.

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Innovation Paper

Determination of a search field

Would you like to know what search fields are, how you can identify and prioritize them? Strategically selected innovation search fields, which have been determined by analyses and selection decisions, represent the core of the innovation strategy. They ensure that all innovation activities are in line with and support the corporate strategy.

The first starting points for defining search fields are already derived from the innovation strategy, which was developed on the basis of a SWOT analysis with corresponding strengths, weaknesses, opportunities and risks. A concretization or analysis of relevant search fields is carried out by incorporating the impulses of invasion from the corporate environment as well as suitable instruments for the determination of promising innovation fields.

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