--- title: Download Determination of a search field description: This white paper provides you with a template for determining and prioritizing search areas for your innovation strategy. --- [Skip to content](https://info.lead-innovation.com/en/paper-defining-a-search-area#main-content) [![lead-innovation-logo](https://info.lead-innovation.com/hubfs/lead-innovation-logo.svg) ![lead-innovation-White logo](https://info.lead-innovation.com/hubfs/Assets%20-%202022/lead-innovation-White%20logo.svg)](https://www.lead-innovation.com/en/) - Services - Innovation We support you in establishing and refining innovation management as well as in developing new products, services, and business models. - [Innovation analysis in accordance with ISO 56002](https://www.lead-innovation.com/en/innovation-analysis) - [Innovation strategy & roadmap](https://www.lead-innovation.com/en/innovation-strategy-roadmap) - [Innovation process](https://www.lead-innovation.com/en/innovation-process) - [Inovation culture](https://www.lead-innovation.com/en/innovation-culture) - [Lead User innovation](https://www.lead-innovation.com/en/lead-user-innovation) - [Service Design](https://www.lead-innovation.com/en/service-design) - [New business development](https://www.lead-innovation.com/en/new-business-development) - Artificial Intelligence We support you in the successful analysis, sustainable implementation, and strategic use of artificial intelligence. - [AI readiness assessment](https://www.lead-innovation.com/en/ai-readiness-assessment) - [AI strategy & roadmap](https://www.lead-innovation.com/en/ai-strategy-roadmap) - [AI use cases](https://www.lead-innovation.com/en/ai-use-cases) - Consulting We support change processes, empower leaders, and lay the groundwork for sustainable transformation. - [Change management](https://www.lead-innovation.com/en/consulting#Change-Management) - [Leadership trainings & coaching](https://www.lead-innovation.com/en/consulting#Leadership-Trainings-Coaching) - [Industry-specific reports](https://www.lead-innovation.com/en/consulting#Branchenspezifische-Reports) - [Workshop design & facilitation](https://www.lead-innovation.com/en/consulting#Workshop-Design-Moderation) - [Keynotes](https://www.lead-innovation.com/en/consulting#Keynotes) - Insights - [Success stories](https://www.lead-innovation.com/en/success-stories) - [Blog](https://www.lead-innovation.com/en/insights) - About us - [Team](https://www.lead-innovation.com/en/about-us) - [English](https://info.lead-innovation.com/en/paper-defining-a-search-area) - [Deutsch](https://info.lead-innovation.com/paper-bestimmung-eines-suchfeldes) [Get in touch with us](https://www.lead-innovation.com/en/contact) ###### Paper # Defining a search area The high rate of failure of innovations is frequently caused by misjudging technological advancements and forecasted trends. In this overview, we show you how you can tap into promising innovation fields using a search area analysis.   [Download now](https://info.lead-innovation.com/en/paper-defining-a-search-area#form) For strategic innovation planning, defining a scope for the search of innovation ideas is necessary. The individual subsections of this scope are referred to as search areas. A search area must already contain the information as to whom the innovation is aimed. For example, purely financial specifications like 'the proportion of revenue from products no older than three years old should be 40 percent' is of little use. The innovation manager or R&D manager must also know which R&D projects he should undertake as a priority or which market segments he should deal with. 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