LEAD Inbound Marketing.
Inbound marketing is aimed at winning customers through relevant and helpful content and creating added value for your customers at every stage of their shopping trip. With inbound marketing, potential customers find you through channels such as blogs, search engines and social media.
Those who generate their customers through inbound marketing must be an excellent listener and know their target group more than well. In order to meet customers' needs in a tailor-made way and to be reliably found by potential buyers, it is very useful to work with the concept of buyer personas.
Content:
- What is Inbound Marketing?
- Inbound Methodology
- Modules of LEAD Inbound Marketing
- Buyer Personas - Understanding the Buyers
- 7 Advantages of Inbound Marketing
- 4 steps to successful Inbound Marketing
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