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Testing hypotheses

The development of new products, services and business models is naturally accompanied by numerous uncertainties. This makes innovation projects a risky business. The risk can be minimized and the probability of success increased with the formation of hypotheses and the tests and experiments based on them.

However, this only applies if hypothesis tests are used right from the start. If the finished product is tested first, this often means the failure of the entire project. Therefore it is important to know how to proceed when testing hypotheses and which methods can be used.

 

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Methods for testing hypotheses

Hypotheses

Every business idea is based on certain basic assumptions. If these can be converted into a testable form, they are called hypotheses that must be verified for a successful project.

Hypotheses

Every business idea is based on certain basic assumptions. If these can be converted into a testable form, they are called hypotheses that must be verified for a successful project.

Hypotheses

Every business idea is based on certain basic assumptions. If these can be converted into a testable form, they are called hypotheses that must be verified for a successful project.
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Methods for testing hypotheses

Would you like to know how you should proceed when testing hypotheses and which methods you can use?

We have created a paper for you so that you know how to use iterative testing for yourself.

This download also gives you an insight into the importance of problem-solution-fit as a factor.

Download now for free

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