Case Study Strategic innovation management
"Innovation on call" - this well-known phenomenon can be observed in many companies. Because a big customer makes special requests. Because a new trend inspires everyone. Or because someone happens to have a "great idea". Someone with a lot of internal persuasive power.
But innovation can also be planned.
In this case study you will learn how we
have collected the innovation history for an international textile manufacturer,
how we have identified trends from an internal and external point of view and
derived strategic search fields from this.
We will be pleased to make them available for you to download free of charge.