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Strategic Innovation management

Every company that wants to be successful in the long term needs innovation management so that innovations are not left to chance. Innovation management shapes the structures and framework conditions so that innovation potentials are systematically identified, ideas arise from them and can then be successfully implemented.

The scope of innovation management also depends on the size of the company. An SME usually does not have explicit innovation processes and roles, but is represented in existing structures or only as a project. As a rule, a medium-sized company already needs its own strategic innovation management to promote ideas and innovations.

 

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Case Study Strategic innovation management

Ask questions

Some of the questions you should ask yourself include: What is an innovation for your company? Which markets, which trends, which technologies are relevant for you in the long term? To what extent should/may your products be innovative when viewed from the market? Do your customers expect new products or complete solutions? What suits your brand, what do you think it can do?

Ask questions

Some of the questions you should ask yourself include: What is an innovation for your company? Which markets, which trends, which technologies are relevant for you in the long term? To what extent should/may your products be innovative when viewed from the market? Do your customers expect new products or complete solutions? What suits your brand, what do you think it can do?

Ask questions

Some of the questions you should ask yourself include: What is an innovation for your company? Which markets, which trends, which technologies are relevant for you in the long term? To what extent should/may your products be innovative when viewed from the market? Do your customers expect new products or complete solutions? What suits your brand, what do you think it can do?

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Case Study Strategic innovation management

"Innovation on call" - this well-known phenomenon can be observed in many companies. Because a big customer makes special requests. Because a new trend inspires everyone. Or because someone happens to have a "great idea". Someone with a lot of internal persuasive power.

But innovation can also be planned.

In this case study you will learn how we

  • have collected the innovation history for an international textile manufacturer,

  • how we have identified trends from an internal and external point of view and

  • derived strategic search fields from this.

We will be pleased to make them available for you to download free of charge.

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