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Roadmapping-Method

As a leading European packaging manufacturer in the food and non-food sector, Greiner Packaging is constantly working on new solutions. The company deals with many different topics. What Greiner Packaging itself understands by "innovation" is clearly defined and firmly anchored internally.

In an extensive collection of trends, the company has determined which developments turn out to be relevant for its own business. Innovation management was now looking for a method that would build on the instruments already available.

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Roadmapping-Method

Result of the Roadmap Project

"... found out that our existing structures in innovation management do not optimally fit the newly defined system. ...", Hanna Roitner, Innovation Manager Greiner Packaging GmbH.

Result of the Roadmap Project

"...found out that our existing structures in innovation management do not optimally fit the newly defined system. ...", Hanna Roitner, Innovation Manager Greiner Packaging GmbH.

Result of the Roadmap Project

"... found out that our existing structures in innovation management do not optimally fit the newly defined system. ...", Hanna Roitner, Innovation Manager Greiner Packaging GmbH.

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Innovation Case Study

Roadmapping-Method

In this paper you will learn, 

  • how the packaging manufacturer was able to precisely define topics for future innovations using the roadmapping method,

  • why the roadmapping method was the sought-after, structured approach,

  • how concrete search fields could be formulated as a result,

  • how you can do this with your challenge.

Download now for free

Download for free