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Gardena and the LEAD User Method

The LEAD User method is used when a company has already completed a roadmap process and defined a strategic search field. This search field can then be narrowed down very precisely to a product group or product.

Product search fields arise when you search your company for areas in which no innovations have been placed on the market for a long time. Typically, within such product areas, the competition offers hardly anything different or new. The products of different manufacturers usually differ only by the brand.

The LEAD User Method can also be started without a roadmap. Namely, when it is obvious which products you want to develop, or even have to develop. If, for example, the patent for one of your cash cow products expires in the foreseeable future, you will have to bring something new onto the market in order to avoid economic problems.

 

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Case Study LEAD User Method

LEAD User Method

In order to develop breakthrough innovations with the LEAD User Method, a concrete development project is required. The basis of every LEAD User project is the definition of this search field. In line with this, we determine the most suitable persons for the internal project team in the client's company.

LEAD User Method

In order to develop breakthrough innovations with the LEAD User Method, a concrete development project is required. The basis of every LEAD User project is the definition of this search field. In line with this, we determine the most suitable persons for the internal project team in the client's company.

LEAD User Method

In order to develop breakthrough innovations with the LEAD User Method, a concrete development project is required. The basis of every LEAD User project is the definition of this search field. In line with this, we determine the most suitable persons for the internal project team in the client's company.

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Case Study LEAD User Method

Gardena was looking for an innovative tool for gardening. And they asked us to work with LEAD Products, our format for innovation development, to develop a new tool that would precisely match the changes in the market. The following content was published with the acceptance of Gardena.

Find out, 

  • how the LEAD User project is structured

  • how trends are collected

  • how to create the LEAD User Profile

  • how to search for LEAD Users

  • what happens at a LEAD User Conference

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