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Creating market innovation

If you are faced with growth limits in your industry or ruinous competition, then you should look for alternatives for your previous field of activity. Your products, services or technologies could also be useful in industries where you have not been active before.

 

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Case Study LEAD Transfer

Market innovation

The starting point for every LEAD Transfer project is always the client's core competence. Therefore, the analysis of market, process and product competencies is started. Interviews are conducted not only with internal experts, but also with external experts. Here we survey market size and market opportunities in the targeted new market. The target market search is concluded with a round table. The final result is our written recommendation for action.

Market innovation

The starting point for every LEAD Transfer project is always the client's core competence. Therefore, the analysis of market, process and product competencies is started. Interviews are conducted not only with internal experts, but also with external experts. Here we survey market size and market opportunities in the targeted new market. The target market search is concluded with a round table. The final result is our written recommendation for action.

Market innovation

The starting point for every LEAD Transfer project is always the client's core competence. Therefore, the analysis of market, process and product competencies is started. Interviews are conducted not only with internal experts, but also with external experts. Here we survey market size and market opportunities in the targeted new market. The target market search is concluded with a round table. The final result is our written recommendation for action.

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Case Study LEAD Transfer

Getzner is a traditional Austrian textile producer with 90% export quote, 800 employees and 120 mio. sales. As one of the last textile producing companies in Europe Getzner was looking for new markets and marketing potentials.

And commissioned us with LEAD Transfer to research the core competences for a transfer into new fields of application. The following content was published with the acceptance of Getzner Textil AG. Please understand that we can't talk about concrete topics.

Find out, 

  • how the LEAD Transfer project is structured

  • how the internal and external analysis of the value chain happens

  • how core competencies are compared with the competency database

  • how the fine-tuning is done

  • how the transfer is carried out

  • how the Go-NoGo decision is made in the end.

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