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Business Model Canvas

With the Business Model Canvas you can visualize and check your business model. This is an essential step, especially if you want to develop a business model innovation.

Roughly translated the technical term means "business model canvas", and this makes it quite clear what a Business Model Canvas (BMC) is: it allows you to present your business idea clearly on a piece of paper. In this way you can visualize your business model, discover weak points and test whether it can work.

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Business Model Canvas

Business Model Canvas

With the Business Model Canvas you can visualize and test your business model. This is an essential step, especially if a business model innovation is to be developed. The business model canvas describes the business model in nine blocks that cover both the supply side (customer segments, value propositions, customer channels, customer relationships, revenue structure) and the infrastructure area (key resources, activities, partners, cost structure).

Business Model Canvas

With the Business Model Canvas you can visualize and test your business model. This is an essential step, especially if a business model innovation is to be developed. The business model canvas describes the business model in nine blocks that cover both the supply side (customer segments, value propositions, customer channels, customer relationships, revenue structure) and the infrastructure area (key resources, activities, partners, cost structure).

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Innovation Paper

Business Model Canvas

All you need for a business model canvas are two things. Different coloured post-it and an empty business model canvas. Print the template as large as possible so that you have enough space for your ideas. You can also make your business model canvas digitally. This method is suitable for teams working in the cloud, for example. The Business Model Canvas is suitable for the analysis of your existing business model as well as for the design of a new idea.

We have created a German template of the Business Model Canvas for you, which you can download here free of charge.

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