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Innovation process

The innovation process creates a clear framework that structures and systematically implements the development of new products, services or business models. The presentation of an innovation process usually begins with the generation of ideas and ends with the market launch. In practice, however, it has proven useful to understand innovation goals as overarching components of an innovation process and to align the process with the goals.

Thus, the innovation process does not only start with the generation of ideas, but already with the definition of innovation goals. In coordination with the corporate strategy, the individual goals should be clearly defined, i.e.: What types of innovation are targeted? Where is the focus? How high should the degree of innovation be? How many innovations are targeted in which areas?



 

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Innovation process

Design the process

The innovation process within a company is often chaotic and uncoordinated under the pretext of creativity. A professionally designed innovation process is central to successful innovations. The decision for certain innovation goals defines the process steps derived from it. Thus, the process should be adjusted to changed innovation goals and adapted accordingly.

Design the process

The innovation process within a company is often chaotic and uncoordinated under the pretext of creativity. A professionally designed innovation process is central to successful innovations. The decision for certain innovation goals defines the process steps derived from it. Thus, the process should be adjusted to changed innovation goals and adapted accordingly.

Design the process

The innovation process within a company is often chaotic and uncoordinated under the pretext of creativity. A professionally designed innovation process is central to successful innovations. The decision for certain innovation goals defines the process steps derived from it. Thus, the process should be adjusted to changed innovation goals and adapted accordingly.

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5 tips for a sustainable innovation process

The innovation process within a company is often chaotic and uncoordinated under the pretext of creativity.

A professionally designed innovation process is central to successful innovations. We show you 5 success factors that make your innovation process fit for the future.

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