The innovation process creates a clear framework that structures and systematically implements the development of new products, services or business models. The presentation of an innovation process usually begins with the generation of ideas and ends with the market launch. In practice, however, it has proven useful to understand innovation goals as overarching components of an innovation process and to align the process with the goals.
Thus, the innovation process does not only start with the generation of ideas, but already with the definition of innovation goals. In coordination with the corporate strategy, the individual goals should be clearly defined, i.e.: What types of innovation are targeted? Where is the focus? How high should the degree of innovation be? How many innovations are targeted in which areas?